Monday 10th October, 2016
Market Data and Research
Market research is split in half by two different types of data, one being primary and the other secondary. Secondary is data is what you find when you research other people's works, i.e. via articles, books, websites and so on. The primary research is the type designers work the most to look into it, as it has the more fruitful results - depending on how you go about it.
Primary data is split between two different topics, quantitative and qualitative. Each of these have their own strengths but they greatly depend on the kind of research you need to do in order to make sure you're using the right medium for research. Quantitative has three categories that full under its topic; geographic, psycho graphic and socioeconomic. Geographic is based around where you live, but this method is not as useful at the moment. Psycho graphic says how you think determines what you buy, this extremely narrows down a search criteria. Socioeconomic means that the research is based around your wealth.
Through the briefs that I have created so far in my time at University, the method of research that had been mentioned in this lecture that was most important was anything under the qualitative branch. Basically having one to one interviews with someone from your target demographic to get some extremely useful information, or better yet, someone who is knowledgeable in your subject area. The point of much of this lecture was to use the data found from research methods and apply it to work by creating clever advertisements - "go beyond the page".
